When we start dreaming about our projects, way before writing a single line of code, we always imagine it being big, millions of people visiting our site, money growing on trees, businesses dying to buy us for big bucks and so on.

Here is a few reasons why you don't want to get big too fast.

With every step of growth you are going to need more support to meet the demands, whether it's content, hosting servers, employees, or something as obvious as wanting to add more people to the site. Getting big too fast means that you won't have the time or money to meet all demands. If you're site is new and all of a sudden millions of people want to access your site you would need to aquire tens of servers, optimize your site, reprogram your web site scripts, database, files and images to work on multi server setups, not to mention your bandwidth costs are going to shoot off the roof. While these are all great things from a business perspective, at the same time not being able to accommodate all of them simply means your site would have to shut down until you can pay for them all.
 

To be able to maintain all the costs of maintaining your site's operations you'd have to make sure the right type of advertising platform is in place, assuming that you have done your research. If you don't have an Ad platform then you have no choice but to take up bank loans, assuming that you have the credits for. Worst case, you have to sell a big piece of your business to investors, assuming you can find one in time. Selling to investors would get you all the money you'd want but you would have to give up all control and independence to strangers.

Instead if you can manage your growth...

Instead of wanting to get big in a month or two, try to get big in 6 (six) to 9(nine) months or even longer, then as you start to grow you can add the right ad platform, something better than google adsense, and update your servers gradually, update your program with patience and efficiency and have time to add features and employees to help you relieve pressure so that you can in turn focus on building a long term business. This way money comes in as you grow, so no need to give up big shares and independence, you only add servers very few at a time, your software is in constant state of growth and improvement, and employees are there to watch your back and you can keep innovating and finding more ways to sell your business to different people and markets. Everything slowly, with process in mind. Smooth Sailing!