Before jumping into turning all my thoughts and resources into readable content i've decided to first go over what this site is about and how it can help you. An introduction is very necessary to avoid any later confusions. Also this article by it self is the basis and foundation that design, branding and strategy projects heavily rely on.
 

Intro

There somethings you need to know about me, first of all math is my strongest subject, you can see my %95+ marks in my university and high school transcripts.  it's worthy to mention that i'm also strong at logic, statistics  and economics. however, somehow i discovered that i also have a unique talent in design and when you mix an eye for design and style with math, logic and economics you get branding and strategy. my talent and vision in branding and strategy is a natural one, what i mean is that i don't force my self to think this way and i don't struggle to find solutions, they come to me automatically, i have done a lot of practice and have many of years of experience to get my brain to function this way.

i look at everything from logical point of view, meaning i put aside the emotional implications and focus heavily on the core details. When i'm presented with a project or challenge, i don't immediately look for answers or solutions but rather i start asking a lot of questions. i religiously believe in the 5W's, WHY, WHEN, WHERE, WHO, and WHAT and then i add the "H" factor, "HOW", you can call this method 5W+H.
 

EVERYTHING IS A PROCESS

Everything we do in life is a step by step process. knowing the details of each process allows us to find the roots of problems and figure our the best method in fixing them. Example, when you want to put your pants on you first select which of your pants you want to wear (this by it self has many process factors, like the type of events, dress code, weather, impression, fashion, ...) when you have selected what you want to wear you proceed to taking off the pants you're wearing now, then you put one of your legs into one legroom and then pull up on one side and proceed to the next leg. this was just give you a very brief example. back to the main point...

The 5W+H dissect the entire project into smaller pieces for a more efficient analysis. you can achieve results by asking question starting with some really simple ones like: (a website example)

WHY does it work this way? WHY would it become successful?
WHO is using it? WHO should be using it? WHO is not using it?
WHEN did they find it? WHEN did the problems start?
WHERE do they go after? WHERE are things located?
WHAT makes them leave or stay? WHAT contributes to the current state of crisis?

Above questions are a few really simple questions, normally for every project i ask about 200-300 of this questions. After the 5W's you move into the most important aspect of project analysis which are the questions regarding the "HOW" factor.
HOW people got to the site? (every single click involved)

HOW do people navigate through the site?
HOW people found each section of the site?
HOW people missed a section of the site?
HOW they registered? etc... etc...

The HOW factor lays out the process steps in multiple perspectives. what you want to achieve is a view from a user point of view, developer point of view and general point of view.
We want to know the details of each process involved so that we can locate root of problems, or areas in need of greater enhancements. it is much easier and more effective to improve a site process by process rather than changing the whole site to achieve a certain result.
in this site i'll try to write as much about this topic as i can.
 

WHY IS PROCESS IMPORTANT

knowing the process is knowing the path. Before we can set goals for our selves we need to figure out a way to get to where we want to go. Also knowing the path is very different than walking the path. To start i'll be talking a lot about the finding the path and follow each article with how you can walk the path and achieve your goals.
 

Knowing the process allows you to set efficient and strategic goals.

Next: Everything is Strategic